Kansas City Chiefs quarterback Patrick Mahomes Joins KSI’s Prime Endorsement Team, Joining Logan Paul
Mahomes has partnered with KSI, Logan Paul, and other individuals in a new business endeavor to endorse Prime and its merchandise.
These days, quarterback Patrick Mahomes of the Kansas City Chiefs may be becoming more well-known for his activities off the field in addition to his outstanding on-field exploits. The current NFL MVP revealed a new business venture on Monday.
Mahomes has signed with Prime (stylized as PRIME), a beverage company started by boxers KSI and Logan Paul, as well as prominent members of the media.
The Hollywood Reporter has exclusively disclosed that Mahomes and Prime would collaborate on “social media, special events, charitable activations and more, including Mahomes’ charity 15 and the Mahomies Foundation.” Additionally, the story discloses that Prime has given the foundation a $100,000 donation. More straight from Mahomes, as reported by Hollywood Reporter:
Since its debut, Prime has become a disruptive brand that dominates the beverage market. They are innovators, and I aim to be just that on the field,” Mahomes said in a statement. “Our collaboration is a winning move that sets a new benchmark on and off the field by fusing innovation and excellence.”
Following Paul’s recent post on his X account of a photo of himself and KSI at a Chiefs game, many people started to wonder what the three of them were up to. On December 10, the day the photo was uploaded, Kansas City hosted the Buffalo Bills, opening the door for a recent development. That’s exactly what the news of signing Mahomes does—it adds gasoline to the fire that Prime has been putting out since its introduction. In 2022, Prime launched its first product, PRIME Hydration, as a rival to other sports drinks already available.
Mahomes is by no means the only well-known player or brand on Prime’s roster. Notable alliances include Erling Haaland, a soccer star, FC Barcelona, Bayern Munich, Arsenal, Alexander Volkanovski of the UFC, and more. The business predicts that this year will bring in an astounding $1.2 billion in sales. Now that they have one of the NFL’s faces on their side, Prime will aim to expand going forward.
