Ohio State women’s basketball secures first collective NIL agreement
The Ohio State women’s basketball team secured a season-long NIL agreement with Elk + Elk, a first for Buckeyes’ athletics
This partnership is the first of its kind in the history of Ohio State athletics.
The agreement calls for a variety of marketing techniques, including social media campaigns, in-arena content, and a special interview segment called “Full Court Press” that will highlight individual players.
“This resonates perfectly with our internal philosophy regarding every member of our team playing a pivotal role in every legal matter,” Elk + Elk managing partner Jay Kelley said, via Jeremy Crabtree of On3.
“‘Every Client. Every Day.’ mandates acknowledging every player.”
Ohio State women’s basketball coach, Kevin McGuff, expressed enthusiasm for the partnership, recognizing the potential impact and opportunity it represents for the program.
“This is a great opportunity for our team,” McGuff said.
