Braking News: Chelsea have finally announced their shirt sponsor as number ONE in £40m deal until end of season

The Blues have been without a sponsor on the front of their strips so far this season after numerous deals had failed to materialise following the end of Three’s deal with the club.

Before the start of the season, fans believed the identity of the new sponsor had been revealed during a media day.

The sponsorship, which is estimated to be worth £40 million, will appear on the uniforms of both the men’s and women’s teams.

Chelsea did not complete the transaction in time for their Wednesday Carabao Cup match against Brighton, thus the new piece was not put to their uniforms.

It will, however, make its men’s team debut on Monday in the club’s west London derby against Fulham, which will be broadcast live on talkSPORT.

For their Women’s Super League encounter against Tottenham on Sunday, the women’s team will be the first to wear it.

American technological behemoths Infinite Athlete allow viewers to watch games from various camera angles as well as provide player statistics to clubs.

Infinite Management, which was only established in August, has financial ties to the owners of Chelsea, Clearlake Capital and Todd Boehly.

Three’s three-year contract with the team expired at the end of the previous campaign.