The San Donato stadium proposal of AC Milan was recently unveiled, with an intended opening date of 2028–29. The Rossoneri are already assessing the rights to name and other business considerations.
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It’s obvious that Milan needs a new stadium to keep growing, and Gerry Cardinale is putting a lot of effort into the project. To read our three conclusions from the stadium announcement, click here.
Emirates should be Milan’s first commercial contact, according to today’s issue of Tuttosport (via MilanNews). They already serve as the Rossoneri’s primary sponsor and are well-versed in the procedure for acquiring naming rights (Emirates Stadium, Arsenal).
The newspaper notes that although the stadium project is still in its early stages and no formal contacts have been made, Milan is aware that the naming rights will be crucial in terms of revenue. They wish to take advantage of their great relationship with Emirates as a result.
However, in the interim, the Rossoneri are concentrated on obtaining the San Donato council’s approval for the proposal.
