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The AC Milan and Fanblock relationship offers supporters the first-ever opportunity to virtually own the Club’s home pitch and a distinctive method to follow the squad on matchday and every day. It was built around a common goal for innovation within sports communities. The fact that this is Fanblock’s first football-related endeavor demonstrates AC Milan’s pioneering nature and determination to develop novel and exciting approaches to engaging its worldwide audience and bringing it closer to the Club.
Not everyone gets the chance to see AC Milan play inside the San Siro Stadium week in and week out due to the club’s worldwide fan base. Here comes Fanblock to the rescue. First, supporters may buy Fanblocks, which are replicas of the actual pitch blocks used by AC Milan. Then, in an exciting new method to follow the Rossoneri’s matches, supporters gain block points for actual match events that take place on their own Fanblock.
Finally, supporters receive rewards for participating in various platform-related activities. They are also urged to challenge other AC Milan supporters, invite their friends, and advance on the scoreboard by doing so.
The new partnership with Fanblock is something we are thrilled to announce, according to Maikel Oettle, AC Milan’s Commercial Director. Fanblock is an effective way to strengthen that bond. As a Club, we’re always seeking for fresh ways to interact with our international membership. Together, we are creating a cutting-edge fan communication platform and a novel experience for each of our followers.
Johan Greeff, the founder and CEO of Fanblock, says: We are thrilled to offer AC Milan supporters a unique chance to not only own a portion of their virtual ground but also to play, watch, and participate in the action and data in real time while earning rewards. Fanblock seeks to provide engaging fan experiences that connect supporters to their teams and game action. We are pleased to partner with AC Milan to introduce Fanblock. One of the most successful teams in the world with a legendary history spanning back to 1899, they have a great global fan following.
